How To Getting Highly Motivated Prospects and Customers

With the many ways to advertise, it is easy to sometimes be in a rush to just get something somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction.

 First on the check list is; is your unique selling position (USP) clear and provoking?

You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats  and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness,

We’re not number 1, so we work harder to get the job done.

In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.

Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.

 Effective Headings and Ad Copy

In developing effective headings and ad copy, it is essential to live by the adage, Attention, Interest, Desire, and Action. Better know as “AIDA.”

This simply means that you grab the attention of the prospect or customer with an compelling headline or graphic, you keep them reading with an interesting ad copy which creates a desire and ends with a powerful call to action .

When creating “AIDA” it is important to keep in mind that all purchases center around basic human wants and they fall into two categories; the drive to gain, and the desire to prevent lose. The last option is usually the most powerful. This is an entire article in itself, but if you focus on those two fundamentals, you will be on your way to an successful ad campaign.

 It doesn’t matter what you say if your not saying it in the right place.

Just as crucial as what you say, is where you say it. Where and when you place your ads will have a enormous effect on the results of those ads. Being aware of little facts, such as, the following will give you a much more powerful campaign:

Full page ads get better response on the right hand pages.

Bigger ads work better than smaller ads.

If placing smaller ads, they will yield more response if lower on the page and closer to the outer edges.

In direct mail, prospective buyers are more responsive to mailings received mid-week than on Mondays, Fridays, or weekends.

Seminars and lectures work far better during the second and thirds weeks of the month.

Those are just a few basic facts that will create better response for you. Being a student and discovering all the intricate details of marketing and advertising will be time well invested in regards to the success of your campaigns.

Ok, so those three basic steps will help you make a more effective and more profitable advertising campaigns. Advertising can be expensive if the little details are not given appropriate attention , but highly profitable if you do your homework and create the most compelling ad and place it at the right time and place.

To your Success

Tim McTaggart

Try AWeber's Email Marketing Tool Risk-Free

Social Media Tips You Should Consider

According to comScore, an internet business analyst firm, Americans spend approximately 14% of their time on social networking sites.



The majority of business owners now use social media to grow and promote their enterprises. It is essential that you know how to effectively use social media to prevent you from wasting your time updating your Facebook page, and sending out tweets when no one really has any interest in reading them.

Here are the Top social media tips to get you started.



NUMBERS ARE NOT EVERYTHING



Having thousands of fans or followers does not necessarily translate into sales. Even if you are not promoting a business and you have thousands of friends, it does not mean that you are going to have more social interactions, especially if you do not have anything in common.



Spending copious amounts of time looking for followers, when they have no interest in you or your products is a waste of time.



STICK WITH THE FREE AND SIMPLE SERVICES



You can achieve just as much in terms of promotion with a service that is free than with one you have to pay for.



If you are new to the world of social media you should start with a simple site such as twitter and Facebook which both have millions of users worldwide.



LIMIT YOUR EFFORTS



You don't need to have a profile on every social networking site. Stick to a few of the best sites and link them all together.

For instance, you can have your twitter page link to your blog and Facebook page.



BE MORE SOCIABLE



Instead of directly selling your products or services, engage your followers in conversation.

Social media takes a different approach than other web based techniques such as email marketing.

You have to sell yourself as well as your business.



BE HONEST



Refrain from writing fake positive reviews to gain popularity, savvy social media users will see through this and it could harm your reputation.



Follow these social media tips if you want your business to be a success online.

To your Success

Tim McTaggart

Try AWeber's Email Marketing Tool Risk-Free

Be Who You Are!

If you’re a consultant, business owner, or independent professional, you probably have asked yourself some or all of the following questions:

* How can I get more clients?
* How can I get better clients?
* How do I sell more to the clients I’ve got?
* Can I earn more money and still have a life?
* Why are sales activities so difficult sometimes?
* Is there a "right" way to sell?
* Where can I turn for hands-on advice when I need it?
* When will this get easier?

Well, I’ve got some answers. Here’s what most sales training companies will tell you is the answer to your sales and marketing challenges: sales training. Here’s what most marketing consultants will tell you is your answer: marketing consulting.

Well, that just isn’t the case.

If anything, you need to UNlearn what a lot of sales training and marketing seminars and sales books have told you. You need to reconnect with how to sell based on WHO you are – in short, to start using and recognizing the power of selling differently.

And here’s something new and different coming from someone like me: You don’t need sales training.

Sales training (and any training) is for people who lack knowledge. My clients are typically very smart. But they've learned to sell from the head - using gimmicks, clever phrases, manipulative “closing” techniques, and artificial “rapport-building.”  None of this works or lasts because it's outside-in – trying to force you into a mold that you just don’t fit.

A truly effective approach will unlock your thinking and help you sell FOR REAL. It's more authentic, and it works and lasts because you start to sell from the inside-out - based on WHO you are, and not on an external set of behaviors that work for only a very small percentage of "old school" salespeople.

Think about it. You know how to sell (or at least you know you don't like what a lot of sales training SAYS is the way to sell). You have probably had some sales training; and you might have gone to a few sales seminars; you have probably read a sales or marketing book or two; and you may even have heard some fluffy “woo-woo” talks that call themselves sales training; but none of it stuck because none of it seemed relevant to you or spoke to your desire to help people by providing genuine value.

You need a personal sales and marketing strategy that seamlessly combines your natural self with your strongest message to your best prospects with the highest value, using the least time and effort.

Then you need a plan and an accountability mechanism (sales manager, coach, or colleague) that will help you work your plan, day by day, prospect by prospect.

Unlike traditional sales training, true sales and marketing effectiveness is a process, not an event. And it always works from the INSIDE out. That means that it’s focused on internal skills and lasting tools, not sales training gimmicks or external “techniques.”

When selecting a sales and marketing professional, you need to be aware that a lot of marketing consultants give detailed blueprints but no tools. And a lot of sales training provides specific tools but no overall blueprint.

You want to look for a resource that integrates big-picture marketing strategy with day-to-day selling tools so that your marketing WORKS and that MORE SALES HAPPEN. The truth is that nobody needs “one-size-fits-all” sales training or “here’s-your-marketing-plan-good-luck” consulting. You simply need a customized set of keys to unlock the business answers you need. There is no cookie cutter. You’re no cookie.

To your Success

Tim McTaggart

Try AWeber's Email Marketing Tool Risk-Free

How To Write A Sales Page That Sells

Trying to write a sales page is definitely going to be difficult. There are many things that you'll need to keep in mind when creating a sales page, and though it may be hard, each of the tips below are surely going to help you out.



How to write a sales page that sells



The POPPING Headline



The headline is always the most important part of each sales page. You need to make sure that you create something that's interesting, and a headline that will grab your readers attention.



Add words like "Find out how you can... (Fill in the Blank). Whether it's a make money product or an ebook on singing, you need to make sure that your headline grabs their attention to keep reading.



Let them know about the benefits

When you let your readers know about what it is that you are offering them, they will know what to expect from the product.



The best part is that if they want what it is you're going to give them, then you can be sure they will buy the product.



The special limited offer

The limited offer is what helps people think that they need to buy the product right away.

When you tell them that they need it and that they only have a few days left, you pressure them into buying the product sooner, causing you to make more money.

You can make a lot of money when creating a nice ebook of your own, especially if you really try the tips above.



It does take time for you to know exactly how to write a sales page that sells, but once you master these techniques, you can build an entire sales page that will always convert.



You may even be asked to write sales pages for others if you're willing to offer your writing services.

To your Success

Tim McTaggart

Try AWeber's Email Marketing Tool Risk-Free

Working from home takes a lot of ?

Working from home takes a lot of self discipline.

 It is important if you are going to be working from your home and running the business yourself that you understand how to stay focused with your home business.



One of the first things that will help you to stay focused is making sure that each day you sit aside a period of time to work.



When you don't have a regular job to go to from 9 to 5 it can be difficult not to procrastinate.

You might find that you tell yourself that you will get to it later and then later comes and you still haven't accomplished what you needed to for the day.



The next thing you need to do is remind yourself that it is still a job. This will help keep your focused on the fact that even though you work from home it is still your source of income and in most cases people need their source of income to get by financially.



So if you remind yourself of this you will be able to realize that you have to get things accomplished.



These are only a few of the many different tips you can use to stay focused with your home business.

You might find that some days are easier than others when it comes to focusing.



At times you might have to just step back take a break and then come back to what you were doing so that you have a fresh new outlook on the situation.

No matter what the situation is you have set your sights on your home business and you should remind yourself of this when the going gets tough so that you don't end up just throwing your hands up and then regretting it later down the road.

To your Success

Tim McTaggart

Try AWeber's Email Marketing Tool Risk-Free

How Social Media Helps Businesses Get More Exposure

In order for a business to truly prosper, it will need all the exposure that it can get.



Too many people believe that a business just needs to exist for it to succeed but you will need to understand how social media helps businesses get more exposure.



More People

Everyone these days will have an account on a social network and so it makes sense that you use this to your advantage.



A website like Facebook has 800 million users and this is free exposure for your business. However, business owners tend to overlook this as simply just a place for teenagers to hangout but this is truly an internet marketing tool that you can use for years to come.

Create Connections

When you use social media networks like Facebook or YouTube, you will be able to meet people from all over the world.



These people can help your business grow in different ways and so you will need to focus on finding a way to use these connections wisely.



Social media will continue to grow and so you should get into it as soon as possible before you are left behind by your competition.




Overall, social media will be around for a long time and it will only help your business grow.



Whether it is through exposure or simply just by being a way to connect with people from all over the world, social media will only do positive things for your business.



Though some people will think that social media is just for entertainment, it is now a vital piece of internet marketing and being able to advertise your business.



If you are serious about being able to get more exposure on the internet, then you should certainly focus on utilizing social media as your main source of online exposure.

To your Success

Tim McTaggart

Try AWeber's Email Marketing Tool Risk-Free

PLR

If you have an online business, then you might wanna consider purchasing some of the many private label rights products that you can buy over the web.

What exactly are they?

Well, they are simply finished works which entitles you of ownership and full rights upon purchase.



Some of the most common PLR products that you can buy over the web are blog posts or articles written by freelance writers.

Moreover, the benefits of private label rights products can optimize the income flow of your online business.



How PLR Products Can Benefit Your Online Business

By purchasing PLR products such as articles from prolific freelance writers through the web, you can make the most out of your online business.



How would that be? By making use of PLR articles or blog posts, you can generate great traffic to your web page.

As mentioned earlier, ownership and full rights are entitled to you upon purchase of PLR products.

That said, you can do whatever you want to do with the ones that you buy online. 

You can edit the articles and turn them into backlink articles that would lead to your business's web page by posting them on popular marketing blog sites.



PLR Articles for SEO

Aside from backlinking, you can make use of PLR articles for search engine optimization.



By simply doing some revisions to the original contents and turning them into keyword rich SEO articles, there are higher chances that you can have your online business be among the top results of the most popular search engines these days such as Google, Bing and Yahoo.



What's more? The PLR articles are actually recyclable and you can make multiple unique SEO articles out of them through article spinning. PLR articles don't really cost much, yet you can get more than what you pay for them with all the benefits they can give to your online business.



Aside from articles, PLR products come in different types such as autoresponders, e-books and reports. Nevertheless, traffic generation is an assurance that any type of PLR product can give you for your online business.

To your Success

Tim McTaggart

Try AWeber's Email Marketing Tool Risk-Free