What captures a reader’s attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.
A Multi Level Marketer might start a sales letter like this:
* Experience the freedom of ...
* Being your own boss
* Financial independence
* Benefit 3 and so on .....
That gets their attention, and compels them to read on.
Here’s where we sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features won’t hold the customer’s attention for long, so keep it short and sweet. Hey, it’s great that your swimming pools have filters, etc., but let’s face it... there’s not a lot of excitement going on here!
Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselve whether it was the right choice. Don’t make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include:
* The advantages of purchasing from YOU.
* Testimonials from other satisfied customers.
* An unconditional money-back guarantee.
* A good deal!
Order now! Hey it says move it, but it doesn’t pack the wallop of a stronger action statement like this one:
Hurry! Don’t miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at www.....
To your Success